The automobile sector is constantly searching for the high and low points of consumer demand. A few years ago, the majority of automakers were actively pursuing electric vehicles, but the present political climate, infrastructure improvement requirements, and consumer costs necessitated a shift in approach.
As a result, Ford is drastically reducing its goals for a fully electric vehicle in favor of a mixed-fuel plan that will include a significantly larger number of hybrid alternatives. Although they presently make up 17% of Ford’s global product sales volume, the carmaker hopes to increase that percentage to 50% by 2023. This expansion will be supported by more hybrid and long-range EV options, as well as the forthcoming Universal EV Platform.
The mission of the next-generation EV platform by Ford is to offer cost-effective and efficient electric vehicles. The first to come will be a mid-size electric pickup truck which is planned to be put into production in 2027. Nevertheless, vehicles such as the newly announced F-150 Lightning EREV, which is anticipated to cover 700 miles in distance range, will be equally important.
The Ford+ strategy has been revised to include these actions. The manufacturer wants to invest more in products that actually bring in money while cutting back on those with poor returns.
The demand for larger electric vehicles, like the present generation of e-Transit and Lighting, is insufficient. There is just no business case. Ford will therefore shift its production focus to automobiles that have the potential to increase sales volume.
Ford will sell a less priced van with a choice of gas or hybrid powertrains in place of a brand-new electric commercial vehicle. Ford actually claims that by the end of the decade, it will introduce five new, reasonably priced cars. For almost every car on the lot, the current product selection will include petrol, hybrid, and extended-range electric alternatives.
Ford will enter the market for energy storage solutions in order to strengthen its business. The automaker will use some of its battery manufacturing capacity to provide storage systems for data centers and the entire infrastructure because it isn’t able to satisfy its anticipated needs for large-scale battery development.
Storage system options for household energy requirements are also included in this proposal. This new venture, along with the move to a fully multi-fuel range for production support, enables Ford to achieve its ambitions of carbon neutrality by 2050.
Source: Motor1.com