WinZO described the announcements as a critical part of its strategy to become the global go-to consumer tech platform for all new-age content consumption.
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Sabrina Bracher
WinZO announced its entry into the US market on Sunday following the Indian government’s decision to ban all real money gaming companies in the country. It also announced ZO TV that provides short-duration video content.
The company described these announcements as a critical part of its strategy to become the global go-to consumer tech platform for all new-age content consumption. After format and monetisation diversification, WinZO is “leapfrogging” into geographical diversification, it said in a press release.
“Entering the US, the world’s largest and most influential gaming market, is a decisive step towards our mission to empower Indian game developers. We are equally excited to introduce ZO TV, our new short video format, which diversifies our content offerings and strengthens WinZO’s position as a global hub and one stop destination for interactive entertainment,” said Saumya Singh Rathore and Paavan Nanda, co-founders of WinZO, noting that India, Brazil and the US have a combined market size of $65–70 billion and more than 20 billion annual mobile game downloads. Of this, India accounts for just 1 per cent of the global gaming market.
The company is also backed by its $50 million ZO Fund supporting early-stage technology ventures. WinZO reiterated that it will continue to serve its Indian audience with multiple offerings through its platform, while withdrawing limited services impacted by evolving regulations such as the Promotion and Regulation of the Online Gaming Bill.
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Published on August 24, 2025
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